CI Concept
The Gyeonggi Museum of Modern Art MI follows the basic nautical concept of the museum’s architecture by emphasizing the figure of the mast in the wordmark.

Wordmark Concept
The initials of the Gyeonggi Museum of Modern Art are placed in harmony with a simple point graphic of the mast-like architectural feature of the building. The lower half of the wordmark has a rippling design to express the image of the sunlight reflecting off the lake onto the building. The wordmark also embodies the Gyeonggi Museum of Modern Art’s passion and flexibility, their ability to harmonize with nature and communicate with the public to create an open cultural environment.

Signature Logotype Left Disposition
In cases where the wordmark and the logotype must be used together, the signature must be used. The signature has been created by combining the wordmark and logotype, following a standard and should be used according to the language combination needed.